Task 1 - Purpose of Music Videos

The purposes of music videos are; to promote the artists image so that more people listen to their songs and to allow further oppertunity for the track to be heard from a different source rather than just listening to it through a radio. Mostly music videos are used to promote the artists image because otherwise they lose fans and so music videos allow for people to watch the music video and listen to the song at the same time.Not only do music videos gather more fans for the artist they keep them interessted in the artists music months after the the release of the album. The money made from the sales of the track that has been sold through the music video promoting the track also helps to recoup the money spent recording the music originally so this is a good way for the company to make the money back easily without spenting more money.

Once released the music video can be viewed not just on the TV through programs such as MTV, VH1, Kerrang, Hits tv etc but can be viewed on internet using sites like youtube,vodpod,videocure etc. It can also be downloaded and viewed through I-phones, mobile phones and even emails and this means that they can then be viewed by not just a big audience but also a varied audience.

Some music video are made for the beginning or end credits for some films and in these music videos some film clips are shown - as shown in the video below which is for the movie Avatar.





This is a clever way to promote the music video because if a lot of people have seen the film then they will want to see the music video with the film's soundtrack on it because it has clips of the film in it-allowing them to watch small sections of the film. And this way the audience is happy because they get to hear the soundtrack to the film whilst watching clips of the film and watching the music video, and the song artist and company are happy because their music is promoted through the music video.

Producers use stratergies to help promote the music video and as shown above the main way is to create the soundtrack to a soon to be popular film.

Another way that producers promote the music video is by getting celebrities to appear in the music video this is a clever way to promote the music video because people who like the celebrity will want to watch the video to see the celebrity star in it.

An example of this kind of promotion by producers is the music video recorded using Christopher Walken dancing to Fatboy Slim-weapon of Choice as shown below






The budgets for these kinds of promotional music videos are usually medium and sometimes large depending on the celebrity or location that the music video was filmed because they can be expensive.